Our brief was to completely rejuvenate and reimagine the customer experience for Prezzo restaurants, to achieve maximum standout in a crowded Italian casual dining market in the UK. Working in partnership with global brand consultancy, Interbrand, who set an exciting proposition and design strategy centered around ‘Italian Dining, Milan Spirit, Keane created a new restaurant experience that is heavy on quality and touches of genuine generosity – a little slice of Milan on the British high street. Our collaborative design vision was truly transformational, turning staid and formal dining environments and uninspiring comms into bold, iconic design to grab attention and encourage consumers to reconsider, revisit and reappraise Prezzo.