HILTON ‘NEW DAWN RISING’

Hilton Hotels asked us to create a dedicated summer campaign focused around the colour ‘pink’ and a limited range of pink culinary and drink products that will be exclusively available in Hilton hotels.

Inspired by the pink hues of a sunrise, New Dawn Rising celebrates the calm after the storm of a challenging year, marking the start of a new chapter and a new dawn rising after the dark. One that is filled with lighter, brighter days, bringing an abundance of positivity and optimism to Summer 2021. Unlike a ‘new dawn’ that has arrived, ‘New Dawn Rising’ is a celebration of all that’s to come.

As well as the campaign concept and overall look and feel, we create a suite of assets that encourage guests to celebrate with our limited-edition food and drink, awash with the pink hues of the rising sun.

Our visual language is vibrant and bold, using graphical sunbursts, shimmering gold foil finishes and a striking colour palette. The campaign lockup feels overtly summery with rounded flourishes and quirks in the typography paired with the gold foiled sun monogram. When all visual elements are used together, there’s a clear representation of new beginnings.

The campaign is currently being rolled out across Continental Europe and the UK.

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)203 687 0369

BIRMINGHAM

6 - 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE
+971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

BKK

168, Soi 20  
Sukhumvit.
Bangkok
+66925012678