Hickory’s is a very successful privately owned restaurant group of nine sites. They are all large scale, high turnover, suburban successes. Loved by its loyal supporters for its food, its fab, easy service style, sport and now, its wow design! Keane reformatted the entire space design of the brand, keeping its heritage and rich red tones but added texture, gave it some very cool Instagram-friendly features. It has defined the brand in many ways, bringing the customer experience up another few notches and creating the perfect home for Hickory’s superb service and smokin’ menu. In addition to the 3D interior design, the branding, packaging and all comms were also redesigned so as a brand, Hickory’s now has cohesion and consistency – vital as it embarks on expansion across the UK. Watch this space for more restaurants opening soon!