GREENE KING: CHRISTMAS MEANS MORE

With the hospitality industry closed in the UK for most of 2020 and families being in lockdown for long periods of it too, Greene King wanted a campaign that showed their doors were open to give customers that well-known and much loved Christmas pub experience.

After a year of unfounded uncertainty and the tireless efforts of the NHS and key workers to each and every person who has persevered through the pandemic over the last 12 months, We knew that Christmas would mean more to everyone in 2020.  

Whilst there were limitations on pubs and restaurants at Christmas due to local restrictions, we wanted to develop a campaign that would work no matter the limitations – placing the pub at the centre of Christmas, no matter what.

From adding that extra bit of sparkle; a gift for the person that went out of their way to really make a difference, and a heaped helping of pigs in blankets with your dinner, we knew we had to go the extra mile to make sure that Christmas was special.

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