FEVER-TREE BRAND HOME

We were tasked by Fever-Tree to create a new brand home in their Hammersmith head office – an immersive and interactive space that would be used to introduce people to the world of Fever-Tree, whether they be internal or external audiences. The space needed to be multi-functional, featuring a bar, workspaces and meeting rooms, while also having the flexibility to host events.

Our overall objective was to create a space that would be the physical embodiment of the Fever-Tree brand.

We tackled this by distilling Fever-Tree’s brand proposition into a creative strategy and design scheme that best represented the brand, effectively capturing the premium nature of the brand and its products. This included a carefully considered colour and material palette that complimented the wide product range of dark and light mixers.

Brand story telling opportunities were not only delivered through messaging and artwork throughout the scheme, but also through interactive elements such as apothecary drawers that allowed people to engage with the product’s ingredients and discover the brand’s unique story.

The uniqueness of the brand was also captured through bespoke wallpaper design, as well as a physical “fever tree” (the better-known name for the quinine-producing chinchona tree, from which the brand got its name). The tree is an impressive focal point that conveys the brand’s origins in a striking, physical way, but it’s also fully moveable so that it can be put away to for events and conferences when more space is needed.

Fever-Tree’s brand strapline is that ‘if ¾ of your drink is mixer, mix it with the best’, and we took this principle seriously when designing the bar, flipping the typical bar design and layout on its head to ensure that rather than spirits being the focal point at eye level, the mixers were the showcase – with three quarters of the merchandised space given over to them.

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Birmingham
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