ACCOR: WORLD OF CURRIES

Take a trip around the world without leaving Dubai. Introducing World of Curries at Aparthotel Adagio Dubai Deira, a new culinary concept for Accor Group.

We were asked to create the brand concept and visual identity for this exciting new restaurant, which we then rolled out across a multitude of comms and collateral, including menus, social assets, restaurant external vinyls and brand guidelines.

Curry is not just a celebration of Middle Eastern culture – this new concept explores every corner of the globe in the search for the most intriguing, innovative and delicious spice-based dishes on offer, and brought them back to Dubai.  

The concept is all about exploration and discovery, so the brand design needed to reflect this in an exciting way. Upbeat, vibrant and bold, the brand is influenced by the concept of a worldly blend of cultures and flavours coming together to create a new unified energy and a shared love for cooking. This blend is visually represented through the bold brand colours, textures and shapes, and is complimented by the warmth, character and quirks in the typography.  

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)203 687 0369

BIRMINGHAM

6 - 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE
+971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

BKK

168, Soi 20  
Sukhumvit.
Bangkok
+66925012678