As many millennials and older Gen Zers are under immense pressure to juggle new parenthood with work and other responsibilities, they are leaning into things that provide healthy but energising ways to stay mentally alert, focused and calm.
Beverages, snacks and supplements that address their energy requirements and lifestyle demands are ripe opportunity for the market.
Alongside this, younger consumers are collecting ‘hyped status symbol’ beverages recommended by their favourite social media influencers, fuelling further growth across the whole category.
Join us as we dive into four key trends that are keeping the category going.