Pantone's colour of the year 2024

For the last 25 years, Pantone has been naming their ‘colour of the year’ where a team of global colour experts select a shade that they think sums up the year ahead. This year it is ‘PANTONE 13-1023’ aka Peach Fuzz. 

Softly nestled between pink and orange, Peach Fuzz isn't just a colour, it's a sanctuary. This heartfelt peach hue whispers kindness, conjures cozy moments of togetherness, and inspires a gentle recalibration of heart, mind, and soul. Draw comfort from its warmth, find belonging in its subtle sweetness, and let its understated beauty guide you towards inner peace and creative expression.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”  – Leatrice Eiseman, Executive Director, Pantone Color Institute™

But how do they do it?

How do Pantone choose their colour each year? It's a globetrotting detective story… Colour experts at the Pantone Colour Institute comb the world looking for new colour influences, from the entertainment industry to fashion, travel destinations and socio-economic conditions. Other influences can also stem from new technologies, materials, textures, social media platforms and even upcoming sporting events. By weaving all these threads together, Pantone's coloristas crown the hue that speaks our collective language.

Intrigued by the global pull of Peach Fuzz, we zoomed in on its potential within the F&B industry, branding and interiors. Our lens focused on how this warm, inviting hue could blossom into impactful experiences for both us and our clients.

Branding

This peachy colour is neutral enough that it can be used in abundance without overpowering a project. Soft enough to be a base, vibrant enough to pop, and warm enough to hug your brand in comfort and playfulness. Branding that blooms: A brand bathed in Peach Fuzz becomes instantly approachable, radiating warmth and trust. Think cozy cafes, trendy street-food stalls, or wellness brands seeking a gentle touch.

Interiors

Ditch the bland and embrace the Peach Fuzz! This chameleon hue can soften your interior design, whether as a warm flood of colour or a playful pop of vibrance. Picture velvety booths, peachy light fixtures, or a statement wall that steals the show. It blends seamlessly, from rustic charm to modern chic, leaving diners feeling as satisfied as a juicy peach itself.

Collaborations

Pantone's Color of the Year isn't just a trend, it's a global party, and major brands are throwing down in peach! Motorola's phones blush with warmth, Cariuma kicks up the charm with peachy sneakers, Ruggable's rugs get a cozy cuddle, and Polaroid captures memories in a sweet new hue. Scroll down to see how these brands are rocking the Peach Fuzz look!

Ready to make your brand Peach Fuzz fabulous? Follow the lead of these trendsetters and let our Brand Design team infuse your visual identity with this soft, inviting hue. Get in touch today!