SMACK

The owner of Smack does not mess about with deliberation. The brief was simple:
“Give me another award winner” and who could refuse?

The biggest challenge we faced with Smack was nothing to do with the building, the budget, the client or any of the normal issues that present themselves in a high profile project. Without question, the hardest challenge for the design team was tearing up a design legend and starting all over again.

It’s quite a gauntlet, to take somewhere loved and celebrated as an iconic space and then to reinvent it. Make it better, cooler, more iconic than before. But hey, what a gauntlet to be given!

The Smack box, right at the heart of Smack was made to be shared on social media. It is a giant, and gloriously technicolor, optical mind fuck! It dominates the space. Strong and proud, emanating colour and energy and visual escape. It is both DJ box and light box. Both an obstruction and an installation. Art and purpose.

If playing late is about edgy escapism then Smack is the road out of town to an altogether more thrilling, more uplifting state! The design has the perfect balance of complete disregard for convention to giving everyone who walks in the chance to play in. A different space every minute, every hour, every time you go!

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)121 666 6667

BIRMINGHAM

6 – 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE 971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

MIAMI

COMING SOON