SLUG & LETTUCE

Our brief was to give Slug & Lettuce an evolved brand identity and communication style and develop a robust set of brand and comms guidelines to ensure that the design across all customer touchpoints is consistent, aligned to the brand proposition and gives them stand out on the congested high street. Our creative vision was a ‘culture capture’ of the consumer; fast-fashion buying, lifestyle magazine reading, social media savvy, fun-loving and memory-seeking groups of twenty and thirty somethings. We’ve captured an aspiration and attitude in our look & feel to create our very own playful version of accessible glamour, encapsulating the S&L spirit of togetherness.

See more at www.slugandlettuce.co.uk