PREZZO

PGH were in a unique position when they approached us. They’ve had phenomenal success over the years, growing to over 200 Prezzo sites across the UK but now suffering at the hands of a declining Italian dining market and a rather confused UK market who are, on the whole, unable to even differentiate between the Italian operators due to their ubiquity. Prezzo needed direction, definition and discipline.

Our solution was to inject some life and energy into the brand with ‘Prezzo Verve’. This spirit was centered around the idea of living every day with a smile on our face and a dance in our soul. A way of life, lived by vervologists.

What followed was a nothing short of a revolution. New store design, new operating vision, new offer development, new menus, new comms style. It all changed and boy was it for the better.

Prezzo Winchester became the lucky first site to receive a makeover, complete with a stunning pizza oven and tree feature at the centre of the restaurant, surrounded by memorable design features such as the olive oil wall. Watch this space for new stores popping up near you soon…

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)203 687 0369

BIRMINGHAM

6 - 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE
+971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

MIAMI

COMING SOON