GK GREEN LANE

Every so often you receive a proper curveball of a brief and this is one of them. Greene King had signed an exclusive agreement with trendy gin maker, Portobello Road, and wanted to create an exclusive small-batch gin with a difference, combining traditional gin botanicals and ingredients with beer hops. The gin needed a name, a story and some attention-grabbing packaging to make it stand out amongst the plethora of gins on the shelf with all their gusto and gimmicks.

The name took some research, and we’re talking proper research not just drinking gallons of gin. Having unearthed the history of Portobello Road it transpired that the road, now one of London’s trendiest streets, used to be a single dirt-track called ‘Green’s Lane’, and so the name was born.

What followed was the development of some beautifully crafted packaging and story-writing, which soon manifested itself into a brilliant bottle design that now sits proudly and exclusively in Greene King pubs. We seriously recommend trying this really interesting gin and making it the ‘G’ in your ‘G&T’ next time you’re in one of their pubs.

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)203 687 0369

BIRMINGHAM

6 - 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE
+971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

MIAMI

COMING SOON