BAR & BEYOND

The client wanted to create a series of outlets that would have broad appeal to the mainstream bar sector but would allow them to claim designer advantage in the High Streets of the UK. They wanted the outlets to trade from early evening and stay open till late, with a minimal but visible food offer.

The main challenge to creating Bar&Beyond and rolling it out was the budget. The original brief was always about maximum wow for minimum investment and it was this restricted budget that drove the schemes to be ever more adventurous. Having complete disregard for the normal pleasantries and being brave enough to just ignore the things you can’t change and concentrate on the things you can.

What was a challenge, became the game!

Achieving the balance between mainstream accessibility and edgy designer flair is very hard to achieve. We decided not to compromise and pushed on with a scheme that would work, with edge and swagger in any big city around the world. The client had a very very tight budget but was fully supportive in our direction and as a result, what was once a group of pretty naff bars is now a collection of edgy, fashionable places, loved by a surprisingly broad demographic because they are uncompromisingly different to anything else in the provincial towns and cities of the UK. This was only confirmed when it was shortlisted for the Restaurant & Bar Design Awards 2017.

LONDON

159 Wardour Street
Soho
London
W1F 8WH
+44(0)121 666 6667

BIRMINGHAM

6 – 12 Bow Street
Birmingham
B1 1DW
+44(0)121 666 6667

DUBAI

Zomorrodah Building
Umm Hurair Road
Dubai
UAE 971(0)4 3370081

SINGAPORE

8, Jalan Kilang Bara
07-04 Central Link
Singapore 159351
+60162233888

KUALA LUMPUR

8, Trium
Jalan Cempaka SD 12/5
Bandar Sri Damansara
52200 Kuala Lumpur
+60162233888

MIAMI

COMING SOON