Designed to be the world’s number one destination for ultra-high net worth individuals, AMAALA is the world’s largest mixed-use development consisting of 25 hotels and 185+F&B venues, all located in the Red Sea area of the Kingdom of Saudi Arabia.

AMAALA combines art and culture; wellness and sports; and sun, sea, and lifestyle across three communities, redefining what a luxury destination can be.
With a commitment to world-class sustainability, AMAALA aims to have a zero-carbon footprint and full commitment to 15 sustainability goals. Only five percent of the site will be developed, while the remainder is managed for conservation and preservation.

We carried out extensive market research to source and create a portfolio of the world’s leading F&B concepts that perfectly compliment the positioning and identity of AMAALA and their target audience.